Web analytics involve the collection, measurement, and analysis of web data to understand the impact of digital marketing activities on customers and potential customers.
The SMstudy® Certified Web Analytics Professional course introduces marketing specialists or enthusiasts to the world of website analytics and how data-backed decision making leads to improved customer online interaction.
- Multiple choice
- 80 questions
- No negative marks for incorrect answers
- 90-minute duration
- Proctored online exam
- This certification is appropriate for Sales and Marketing Professionals and Specialists interested in becoming a Web Analytics Professional.
- There is no formal prerequisite for this certification.