Search Marketing is the overall method of driving traffic to a company’s website through the use of search engines, including both organic search engine optimization and paid search strategies.
SMstudy® certified Search Marketing Professionals effectively manage the company’s rankings in paid and organic listings on search engine result pages, achieve the marketing objectives and monitor the key metrics.
- Multiple choice
- 80 questions
- No negative marks for incorrect answers
- 90-minute duration
- Proctored online exam
- Audience Profile
- This certification is appropriate for anyone interested in becoming a Search Marketing Professional.
There is no formal prerequisite for this certification.