Certified Marketing Research Experts are experienced in facilitating appropriate assessment tools to measure factors that help drive better corporate decision making and in turn more decisive marketing actions.
SMstudy® Certified Marketing Research Experts execute processes associated with planning and conducting a marketing research project.
Processes include understanding the research problem; selecting a suitable research design; collecting, processing analyzing and interpreting data; and presenting the results to the key decision makers.
- Multiple choice
- 180 questions
- No negative marks for incorrect answers
- 240-minute duration
- Proctored online exam
- This certification is appropriate for Sales and Marketing Professionals and Specialists interested in becoming a Marketing Research Expert.
- Candidates should have a minimum of five years work experience. It is preferable to complete the SMstudy® Certified Marketing Research Specialist certification