A Certified Marketing Strategy Professional facilitates well-planned marketing strategies to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies.
Marketing Strategy is one of the most crucial Aspects of Sales and Marketing.
A SMstudy® Certified Marketing Strategy Professional is able to define a product’s or brand’s unique value proposition, target markets, and strategies to connect with defined audiences. This professional is able to specify the overall pricing and distribution strategies of a product or brand, and outline the objectives, metrics and budgets for all marketing activities.
Exam Format
- Multiple choice
- 100 questions
- No negative marks for incorrect answers
- 120-minute duration
- Proctored online exam
Audience Profile
- This certification is appropriate for anyone interested in becoming a Marketing Strategy Professional.
Prerequisites
- There is no formal prerequisite for this certification.