Certified Marketing Strategy Specialists facilitate well-planned marketing strategies to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies.
Marketing Strategy is one of the most crucial Aspects of Sales and Marketing.
SMstudy® Certified Marketing Strategy Specialists are able to define a product’s or brand’s unique value proposition, target markets, and strategies to connect with defined audiences.
Specialists are able to specify the overall pricing and distribution strategies of a product or brand, and outline the objectives, metrics and budgets for all marketing activities.
Exam Format
- Multiple choice
- 140 questions
- No negative marks for incorrect answers
- 180-minute duration
- Proctored online exam
Audience Profile
This certification is appropriate for Sales and Marketing Professionals interested in becoming a Marketing Strategy Specialists.
Prerequisites
Candidates should have a minimum of 3 years work experience